Overview

In this introductory lesson of Genesis Courses 2.0, Jacques Hopkins welcomes you to the program and lays the groundwork for your course creation journey. He explains the structure of the training, including its 10 modules and 3 key phases, Brand & Audience Building, Validation, and Evergreen Structure, designed to take you from idea to a consistently selling online course. You'll learn what to expect from the program, the mindset needed for success, and how to navigate the process with flexibility while following a proven framework.

Detailed Highlights: Genesis 2.0, Intro & Foundations. Phase 1, Brand & Audience Building: Select or confirm your niche, pick a platform, and grow your audience (starting from scratch if needed). Phase 2, Validation: Build your first offer, make early sales, and prove people will pay for your knowledge. Phase 3, Evergreen Structure: Build systems (like webinars and funnels) that sell your course consistently, while delivering a high-quality experience.