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AI Briefing
Content Performance — what works, and what doesn't
↑ TOP▦ NO PILLARJun 06
MEDIA
THE 7 TRICKS 👇 1. Speak to emotion first, logic second. Most decisions are emotional and unconscious, first make them feel (fear, desire, relief), then hand them the rational argument to justify the purchase to themselves. 2. Show what they lose, not just what they gain. The brain feels a loss almost twice as strongly as a gain…
REACH
412K
ENGAGE
7.4%
SAVES
8,240
SHARES
6,120
↓ BOTTOM▦ NO PILLARMay 22
MEDIA
Almost everyone's mistake is thinking the profit is in the product. It's not, the profit is in the transformation. Picture the street coffee seller: up early, pushing his cart, working hard, but only selling what's inside the thermos. He's stuck in a price war, because to the customer one coffee is the same as the next…
REACH
18.4K
ENGAGE
2.1%
SAVES
0
SHARES
0
PUBLISHED POSTS
312 posts
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12 NO PILLAR, CLASSIFY BELOW
3 today · 21 in 7d · 312 in 30d
+4,200 followers driven by posts · across 18 posts with data
↑ Import Follows list screenshot
In Instagram: Insights → Content → sort by Follows and take the screenshot (you can stack several, scrolling the list).
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| PUBLISHED | POST | FOLLOWERS | REACH ↓ | LIKES | COM. | SAVES | SHARES | SKIP | ENGAGE | AVG.TIME |
|---|---|---|---|---|---|---|---|---|---|---|
| #312 Jun 06 | THE 7 TRICKS 👇 1. Speak to emotion… ▦ NO PILLAR | — | 412K | 5,100 | 0 | 8,240 | 6,120 | 32% | 7.4% | 8.5s |
| #287 May 28 | THE 10 RULES 👇 1. Sell a transformation… ▦ NO PILLAR | — | 380K | 9,800 | 0 | 12,400 | 7,200 | 21% | 8.2% | 16.0s |
| #301 Jun 07 | The 8 questions 👇 "How do you come across… ▦ NO PILLAR | — | 351K | 3,900 | 0 | 6,800 | 1,200 | 27% | 6.6% | 11.0s |
| #266 May 26 | Open letter to my future self: What would… ▦ MINDSET | — | 298K | 13,200 | 0 | 3,400 | 2,900 | 42% | 9.1% | 8.7s |
| #274 May 29 | 10 things I wish I'd known before I started… ▦ OPS & MANAGEMENT | — | 244K | 2,600 | 0 | 1,100 | 320 | 24% | 4.0% | 10.3s |
| #258 May 31 | Nobody talks about the fear of going all in… ▦ OPS & MANAGEMENT | — | 188K | 1,500 | 0 | 900 | 1,050 | 36% | 5.2% | 11.0s |
| #249 May 26 | 10 phrases that fire up your client's brain… ▦ NO PILLAR | — | 172K | 4,700 | 0 | 2,600 | 1,700 | 28% | 5.9% | 14.1s |
| #241 May 24 | 9 phrases I'll never say again 👇 1. "… ▦ MINDSET | — | 150K | 4,500 | 620 | 1,100 | 240 | 45% | 4.8% | 9.4s |
| #235 May 25 | Everyone has access to the same AI. Very… ▦ AI & AUTOMATION | — | 138K | 4,900 | 0 | 700 | 420 | 36% | 4.8% | 6.5s |
| #228 Jun 01 | 8 mistakes I made 👇 1. The market doesn't… ▦ NO PILLAR | — | 96K | 1,300 | 0 | 480 | 410 | 59% | 5.3% | 7.9s |